From a Vermont gas station to a global icon. Ben & Jerry's, famous for its quirky flavors and hippy values, was a beacon of 90s prosperity. Their 'ethical sellout' to Unilever was meant to preserve their social mission.
But the peace and love soured. Greenfield says Unilever silenced their social activism, violating the spirit of their agreement. His departure marks the end of an era for the iconic brand.